On-Page & Technical SEO

The Foundation Every Website Needs

Before Google can rank your pages, it needs to be able to find them, crawl them efficiently, and understand what they’re about. Technical SEO is the discipline of making all of that as easy as possible — removing barriers, fixing errors, and sending clear signals about your content’s relevance and authority.

Even the best content won’t rank if the technical foundations are broken.

Technical SEO Audit & Fixes

• Crawl error resolution — Fixing 404 errors, redirect chains, and crawl traps that waste Google’s crawl budget
• Site architecture — Logical URL structures, internal linking, and information hierarchy that Google and users can navigate intuitively
• XML sitemaps & robots.txt — Ensuring the right pages are indexed and the wrong ones aren’t
• Core Web Vitals — LCP, FID/INP, and CLS improvements for pages that load fast and feel smooth
• HTTPS & security headers — Full SSL implementation and security configurations that Google rewards
• Structured data / schema markup — Rich snippets for products, services, reviews, FAQs, and more
• Duplicate content resolution — Canonical tags, URL normalisation, and thin content consolidation

On-Page Optimisation

• Title tags & meta descriptions — Keyword-targeted and compelling to maximise click-through rates from search results
• Header structure — Logical H1-H6 hierarchy that signals topical relevance
• Image optimisation — Descriptive alt text, correct file formats (WebP), and appropriate file sizes
• Internal linking — Strategic links between related pages to distribute authority and guide users
• Keyword placement — Natural incorporation of target terms in key content positions without stuffing

Ongoing Technical Health

Technical issues can creep back in with every site update. We provide ongoing technical SEO monitoring to catch and address problems before they impact rankings — keeping your site in peak condition for search engines and users alike.