Latest Insights

Google’s AI push, rising zero-click search behaviour, WordPress updates and website security news all landed in the same week. Here’s what business owners should actually pay attention to.

A neglected Google Business Profile quietly costs local enquiries. Here are the common mistakes that weaken relevance, trust, reviews, and website alignment.

Many service-business websites do not have a traffic problem first. They have a clarity, trust, conversion, or follow-up problem. Here are 7 leaks to fix.

AI search is changing how Australian service businesses are found, compared, and trusted. Here is what that means for lead generation, website readiness, and visibility.