SMS (Text) Marketing

The Highest Open Rate of Any Marketing Channel

SMS messages are read within three minutes of receipt — 98% open rate, compared to 20% for email. When you need to communicate urgently, SMS cuts through the noise like nothing else. Promotions, appointment reminders, flash sales, event invitations — all delivered directly to your customer’s hand.

Used strategically alongside email, SMS creates a multi-channel presence that significantly increases customer engagement and purchase frequency.

What We Use SMS For

• Promotional campaigns — Flash sales, limited-time offers, and exclusive deals that drive immediate action
• Appointment and booking reminders — Dramatically reducing no-shows for service businesses
• Order and delivery updates — Keeping eCommerce customers informed and reducing support enquiries
• Event invitations and reminders — Maximising attendance for webinars, launches, and in-store events
• Re-engagement prompts — Reaching customers who have gone quiet on other channels
• Loyalty rewards — Exclusive SMS-only offers that make subscribers feel valued

Compliance and Best Practice

SMS marketing in Australia is governed by the Spam Act 2003 and the ACMA’s spam standards. We ensure all campaigns have proper opt-in consent, clear sender identification, and easy opt-out mechanisms. Compliance isn’t just legal protection — it’s good practice that builds subscriber trust.

Integration with Your Other Channels

SMS works best as part of a broader communication strategy. We integrate SMS campaigns with your email sequences, CRM, and eCommerce platform to create coordinated, personalised customer journeys across channels. The result is a more coherent brand experience and measurably higher customer lifetime value.